[Purpose/significance] Studying the influencing factors of university readers' reading willingness, and carrying out reading promotion activities in a targeted manner have a positive effect on improving the reading promotion activities of university libraries. [Method/process] The article introduces the self-determination theory into the study of reading motivation, constructs the theoretical model of influencing factors of university readers' reading willingness based on the reading motivation, and finally conducts the empirical research with the questionnaire and structural equation model to verify the validity of the model. [Result/conclusion] The results of data analysis show that readers' autonomous motivation and satisfaction of basic psychological needs have a positive effect on extracurricular reading willingness while controlled motivation has no effect on extracurricular reading willingness. The results of the analysis will help the university library to understand the influencing factors of readers' willingness to read and play a guiding role in carrying out the reading promotion.
Han Li
. Research on Influencing Factors of University Readers' Willingness to Read: A Perspective of Self-determination Theory[J]. Library and Information Service, 2018
, 62(14)
: 22
-28
.
DOI: 10.13266/j.issn.0252-3116.2018.14.003
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