[Purpose/significance] The information exchange process in WeChat group has diversified role types, and it is of great significance to define the role types of WeChat lurkers and to analyze the causes of diving behavior to further explore the process of information exchange and grasp the inner communication mechanism of WeChat.[Method/process] Based on real dialogue sample as study object, the paper calculated the members' direct participation and indirect dependence, and designed the algorithm of the rate of outlier to quantitatively identify the lurkers in the WeChat group. The lurkers' character types were divided based on time series statements, calculate the intimacy between members through interaction intensity and the fit of interest, and build the information exchange network as the weight of the side, and the behavioral motivation of lurkers was analyzed in WeChat group based on dynamic evolution of network structure.[Result/conclusion] By calculating the rate of outlier and the number of time series statements, it can effectively define the lurkers and their role types in WeChat group. Based on the evolution analysis of member network embedding position, roles and so on, it is found that there is a correlation between lurkers' behaviors and membership status, topic interest, relationship between members and so on.
Li Gang
,
Li Xianxin
,
Ba Zhichao
,
Du Zhitao
. The Identification of Roles and Behavioral Motivation Analysis of Lurker in WeChat Group[J]. Library and Information Service, 2018
, 62(16)
: 61
-71
.
DOI: 10.13266/j.issn.0252-3116.2018.16.008
[1] 蒋建国.微信群:议题、身份与控制[J].探索与争鸣,2015(11):108-112.
[2] ROSEMAN M, GREENGERG S. Building flexible groupware through open protocols[C]//Conference on organizational computing systems. New York:ACM, 1993:279-288.
[3] BARRY W, MILENA G, MARILYN M. Net surfers don't ride alone:online communities as communities[M]//KOLLOCK P, SMITH M. Communities and cyberspace. New York:Routledge,1999.
[4] LESHED G. Posters, lurkers, and in between:a multidimensional model of online community participation patterns[C]//Salvendy G. Proceedings of the 11th HIC international conference. Las Vegas:Lawrence Erlbaum Associates,Inc, 2005.
[5] 刘江, 赵宇翔, 朱庆华. 互联网环境下潜水者及其潜水动因研究综述[J]. 图书情报工作, 2012, 56(18):65-72.
[6] ZHAO Y, WU K, ZHU Q, et al. Exploring user's classification model for UGC and its influence factors on contribution in social media[C]//Proceedings of the 2010 international conference on e-business intelligence. Oxford:Atlantis Press,2010.
[7] RIDINGS C, GEFEN D, ARINZE B. Psychological barriers:lurker and poster motivation and behavior in online communities[J].Communications of the association for information systems, 2006, 18(16):329-354.
[8] SLOEP P, KESTER L. From lurker to active participant[M]//Learning network services for professional development. Berlin:Springer, 2009:17-25.
[9] NONNECKE B. Lurking in email-based discussion lists[D]. London:South Bank University, 2000.
[10] 王芳, 翟羽佳. 微信群社会结构及其演化:基于文本挖掘的案例分析[J]. 情报学报, 2016, 35(6):617-629.
[11] NONNECKE B, PREECE J, ANDREWS D. What lurkers and posters think of each other[C]//SPRAGUE R H.Proceedings of the Hawaii international conference on system sciences. Hawaii:IEEE Computer Society, 2004:1-9.
[12] KOLLOCK P, SMITH M. Managing the virtual commons:cooperation and conflict in computer communities[M]//HERRING S. Computer-mediated communication. Philadelphia:John Benjamins Publishing Company, 1996:109-128.
[13] JENNY P, BLAIR N, DORINE A. The top five reasons for lurking:improving community experiences for everyone[J]. Computers in human behavior, 2004, 20(2):201-223.
[14] YOUNG K. Internet addiction:the emergence of a new clinical disorder.[J]. Cyberpsychology & behavior, 1996, 1(3):237-244.
[15] YOUNG K. Internet addiction:symptoms, evaluation, and treatment[M]//CREEK L,JACKSON T. Innovations in clinical practice:a source book. Sarasota:Professional Resource Press,1999:19-31.
[16] WIDYANTO L, GRIFFITHS M. Internet addiction:a critical review[J]. International journal of mental health & addiction, 2006, 4(1):31-51.
[17] SOROKA V, RAFAELI S. Invisible participants:how cultural capital relates to lurking behavior[C]//Proceedings of the 15th international conference on World Wide Web. New York:ACM,2006:163-172.
[18] TAKAHASHI M, FUJIMOTO M, YAMASAKI N. The active lurker:a new viewpoint for evaluating the influence of an in-house online community[J]. ACM siggroup bulletin, 2002, 23(3):29-33.
[19] ANDREWS D, PREECE J. Non-public and public online community participation:needs, attitudes and behavior[J]. Electronic commerce research, 2006, 6(1):7-20.
[20] RAFAELI S, RAVID G, SOROKA V. De-lurking in virtual communities:a social communication network approach to measuring the effects of social and cultural capital[C]//SPRAGUE R H. Proceedings of the 37th Hawaii international conference on system sciences. Hawaii:IEEE Computer Society, 2004:1-10.
[21] SHKLOVSKI I, KOTAMRAJU N. Online contribution practices in countries that engage in internet blocking and censorship[C]//Sigchi conference on human factors in computing systems. New York:ACM, 2011:1109-1118.
[22] BONACCORSI A, ROSSI C. Comparing motivations of individual programmers and firms to take part in the open source movement:from community to business[J]. Knowledge technology & policy, 2006, 18(4):40-64.
[23] NONNECKE B, PREECE J, ANDREWS D, et al. Online lurkers tell why[C]//Americas conference on information systems, AMCIS 2004. New York:DBLP, 2008:321.
[24] LAMPE C, WASH R, VELASQUEZ A, et al. Motivations to participate in online communities[C]//International conference on human factors in computing systems. Atlanta:DBLP, 2010:1927-1936.
[25] PREECE J, SHNEIDERMAN B. The reader-to-leader framework:motivating technology-mediated social participation[J]. AIS transactions on human-computer interaction, 2009, 1(1):13-32.
[26] NONNECKE B, PREECE J. Shedding light on lurkers in online communities[J]. Ethnographic studies in real and virtual environments:inhabited information spaces and connected communities, 1999,1(25):123-128.
[27] SOROKA V, JACOVI M, UR S. We can see you:a study of communities' invisible people through reach out[C]//HUYSMAN M,WENGER E, WULT V. Proceedings of international conference on communities and technologies.Amsterdam:Kluwer, 2003:65-79.
[28] BEAUDOIN M. Learning or lurking?:tracking the ‘invisible’ online student[J]. Internet & higher education, 2002, 5(2):147-155.
[29] NONNECKE B, PREECE J.Why lurkers lurk[C]//GORGONE J, FEDOROWICZ J.Proceeding of the Americas conference on information systems. Boston:AMCIS,2001:1-10.
[30] LEE Y, CHEN F, JIANG H. Lurking as participation:a community perspective on lurkers' identity and negotiability[C]//BARAB S, HAY K, HICKEY D. Proceedings of the 7th international conference on learning sciences. Rhodes:International Society of the Learning Science, 2006:404-410.
