[Purpose/significance] The participation of college student volunteers in reading promotion service has become an important way to expand the organization's human resources and promote the impact of promotion. [Method/process] Through exploratory factor analysis and confirmatory factor analysis, this study analyzed the motivation of college student volunteers to participate in reading promotion services and their relationship with participation in service behaviors and participation satisfaction. [Result/conclusion] The research showed that the motivation of college students volunteer to participate in reading promotion service included"self-development", "quality control", "social identity", "social compliance" and "social interaction" five factors. The four factors of "quality control", "social identity", "social compliance" and "social interaction" positively affected the participation of volunteers. "Self-development", "quality control" and "social identity" the three factors formed a positive correlation with volunteer participation in reading service satisfaction.
Zhang Luyue
,
Jian Chao
,
Tang Qiong
. The Motivation Analysis and Correlation Study on College Student Volunteers Participating in Reading Promotion Service[J]. Library and Information Service, 2018
, 62(17)
: 12
-19
.
DOI: 10.13266/j.issn.0252-3116.2018.17.002
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