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2018 , Vol. 62 >Issue 18: 55 - 63

DOI: https://doi.org/10.13266/j.issn.0252-3116.2018.18.006

Investigation of Determinants of Social Media User Privacy Paradoxical Behavior

  • Xie Xingzheng ,
  • Tsai Niannchung ,
  • Huang Zhiming ,
  • Wei Wu
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  • 1. School of Management, Fujian University of Technology, Fuzhou 350118;
    2. College of Journalism and Communications, Shih Hsin University, Taipei 116;
    3. School of Humanities, Fujian University of Technology, Fuzhou 350118

Received date: 2018-03-08

  Revised date: 2018-06-05

  Online published: 2018-09-20

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Abstract

[Purpose/significance]The personal privacy is frequently leaked by social media, which causes users to concern about the individual information, which further boost the shape of privacy paradoxical behavior. Hence,the topic of determinants for privacy paradoxical behavior is valuable in academic field.[Method/process]Based on the regulatory focus theoryandregulatory fit theory,it conducts the research framework including perceived secondary control, privacy violation experience, collectivism, trust, and privacy concern.The online survey is used to collect data.[Result/conclusion]By analyzing 394 samples, this study finds the perceived secondary control and collectivism cultural orientation are the positive factors of social media trust, which could further affect the social media engagement behaviors. Also, the privacy violation experience would drive the individual privacy concern, which promotes the individual privacy protection behaviors.

Key words： social media user; privacy paradoxical behavior; regulatory focus theory; regulatory fit theory

Cite this article

Xie Xingzheng , Tsai Niannchung , Huang Zhiming , Wei Wu . Investigation of Determinants of Social Media User Privacy Paradoxical Behavior[J]. Library and Information Service, 2018 , 62(18) : 55 -63 . DOI: 10.13266/j.issn.0252-3116.2018.18.006

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