[Purpose/significance] With the sudden emergence of shallow reading in the new media environment, it is even gradually presenting a tendency that people become increasingly addicted to this way of reading. However, driving deep reading is a crucial issue to maintain the balance of reading state as well as beneficial to reading promoting.[Method/process] This paper discusses the differences between deep reading and shallow reading from the perspective of cognition, and believes that the differences between the two lies in the different completeness of the schematic chain in reading. On the basis of this, the paper analyzes the trigger for deep reading, and puts forward three driving factors including expectation, logic and recurrence to design a deep reading drive. Then, a controlled experiment was designed to verify the validity of the model.[Result/conclusion] The experiment results show that the addition of certain interference factors can promote the deep reading and the reading effect of readers' is improved collectively after applying the deep reading drive model and it has general applicability to some extent.
Pu Hongyu
,
Ma Jie
,
Ge Yan
,
Zhao Tianyuan
. The Drive Model and Test of Deep Reading in New Media Environment: From the Perspective of Schema Theory[J]. Library and Information Service, 2018
, 62(20)
: 14
-23
.
DOI: 10.13266/j.issn.0252-3116.2018.20.002
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