[Purpose/significance] The microblog of enterprises is one of the official channels for enterprise information dissemination. Due to the different presentation of enterprise microblog, the information transmission witnesses various breadth and depth. So the detailed research on the characteristics of the information presentation can effectively guide the enterprise microblogging information planning and release, increasing viscosity between enterprises and users.[Method/process] Based on the cognitive emotion theory, this paper used product information of the enterprise microblog as the research object, introducing emotion as an intervening variable, and explored the influence of microblog content characteristic on information penetration.[Result/conclusion] The characteristic of presentation works under both the cognitive and emotional paths. Interaction affects both the depth and breadth of information presentation. However, interesting has no significant effect on depth of information penetration under cognitive path, and significant influences the depth of information penetration only under cognitive path.
Xu Ying
,
Guo Wenjun
,
Zhang Mengliu
. Research on the Mechanism of the Presentation of the Firm-generated Content and the Information Permeability: Based on the Cognitive Emotion Theory[J]. Library and Information Service, 2018
, 62(21)
: 96
-104
.
DOI: 10.13266/j.issn.0252-3116.2018.21.012
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