[Purpose/significance] In view of the current relative lag of marketing concepts in the practice of library marketing in China, the lack of marketing talents, and the simple type of marketing, the 5 GAP model was introduced to guide libraries to better develop and improve marketing services.[Method/process] By using the network investigation and case analysis, this research aims to analyze the New York Public Library's marketing practice. The 5 GAP model tool was used to analyze the specific measures to bridge the four gaps in the marketing process.[Result/conclusion] The library marketing strategy based on 5 GAP model is summarized:planning the "prophase-middle-late" marketing integrated process; design "library+" in service innovation environment; implement internal marketing agreeing with library culture; strengthen external communication and increase the degree of participation of users.
Zhang Ruonan
,
Jia Ping
. Research on Library Marketing Strategy from the Perspective of 5 GAP Model[J]. Library and Information Service, 2019
, 63(10)
: 48
-55
.
DOI: 10.13266/j.issn.0252-3116.2019.10.006
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