[Purpose/significance] Taking "Mafengwo" Tourism Network as the research object, this paper explores the information sharing behavior of users of tourism social network and its influencing factors, aiming to provide theoretical reference for the construction of tourism social network and the optimization and improvement of interactive design of mobile terminal.[Method/process] Selecting the perceived usefulness of the technology acceptance model and the self-efficacy in the social cognitive theory, and combining weak ties with three influencing factors of environmental mechanism, service quality and expectation reciprocity, the paper constructed the influencing factors model of the user information sharing behavior of the tourism social networking site, collected data through questionnaire survey, empirically tested the model with SPSS and established a regression equation.[Result/conclusion] The principal components are extracted by factor analysis, and the information sharing behavior is divided into collection reprinting and platform communication. It is found that the three variables of perceived usefulness, service quality and expectation of reciprocity have a positive impact on the collection and reloading information sharing behavior. Both usefulness and expectation of reciprocity significantly positively affect information sharing behavior.
Chai Huan
,
Ruan Jianhai
. Research on Influencing Factors of User Information Sharing Behavior in Tourism Social Network Website: Taking “Mafengwo” Travel Network as an Example[J]. Library and Information Service, 2019
, 63(13)
: 85
-94
.
DOI: 10.13266/j.issn.0252-3116.2019.13.009
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