[Purpose/significance] Based on the constructivist learning theory and the advanced concept of flipping the classroom, the beginners who can improve their personal information literacy ability are the main research objects of education. This paper analyses their personality characteristics, information behavior and educational preferences.[Method/process] Through the investigation and analysis of the causes of the contradiction between the mode of education and the needs of the students, the innovation model of "micro video + substitution experience" information literacy education is put forward. It focuses on analyzing the characteristics of the model, the strategy and the implementation plan, and puts forward the feasible organization strategy.[Result/conclusion]"Micro video + substitution experience", mode of new information literacy education, comprehensively uses the unique visual impact of micro video. To overcome the shortcomings of the abstract language of teachers, at the same time, through the substitution of situational experience, the knowledge absorption internalization, the high-level thinking cognition and information retrieval ability are improved, and the students' comprehensive ability of information literacy can be effectively promoted.