[Purpose/significance] This paper constructs a framework for evaluating users' satisfaction on WeChat learning platforms and analyze the fitness of platform functions with users' demands, aiming to provide guidelines to relevant practitioners on how to evaluate such learning platforms and recommendations on how to improve.[Method/process] Considering unique features of WeChat learning platforms, the paper adopted the Fuzzy AHP method to build the model of users' satisfaction evaluation. Using Dida Reading as an example, the paper collected data by surveys and conducted an empirical research.[Result/conclusion] It is found that users' evaluation on User Interface is "very good"; their evaluations on criterions including System, Service, Content, Interaction are "good"; their evaluation on Feedbacks is "fair"; their overall evaluation of the platform is "good". Such learning platforms are recommended to improve in teaching quality, service quality, user interface design and feedback mechanisms.
Yang Shaomei
,
Wang Ting
,
Li Shengli
. Evaluation of Users' Satisfaction on WeChat Learning Platforms Based on the Fuzzy AHP Methodology: The Case of Dida Reading[J]. Library and Information Service, 2019
, 63(21)
: 97
-104
.
DOI: 10.13266/j.issn.0252-3116.2019.21.010
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