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2019 , Vol. 63 >Issue 21: 105 - 116

DOI: https://doi.org/10.13266/j.issn.0252-3116.2019.21.011

Research on Effect of Network Information Representation on Continuous Sharing Intention in Crisis Event

  • Yang Changzheng
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  • School of Journalism&New Media, Xi'an Jiaotong University, Xi'an 710049

Received date: 2019-01-11

  Revised date: 2019-04-11

  Online published: 2019-11-05

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Abstract

[Purpose/significance] In order to explore the influence mechanism of network information representation on users' continuous information sharing intention in crisis events, this paper classifies and grades different characterized information in the network, monitors and governs crisis information, and enhances the intention of sharing positive information from the perspective of information representation.[Method/process] With representation as independent variable, continuous sharing intention as independent variable, experience retention and perceptual permeability as mediating variables, the paper constructed a theoretical model. Then, it collected relevant data through questionnaire survey, and used the research methods SEM and AMOS22.0 statistical software process and analyze the data.[Result/conclusion] The research results are as follows:Through the mediating effect of experience retention and perceived permeability, motion representation, image representation and symbol representation have significant positive effects on continuous sharing intention; Among these variables, the effect of motion representation is the most intensity, followed by image representation, and the weakest is symbol representation intensity; Besides, there is differential effect of information representation on different gender, age and educational background users. And finally, the paper analyzed and discussed the research results, and indicated the theoretical and practical implication of the research conclusion.

Key words： crisis event; information representation; continuous sharing intention; network communication

Cite this article

Yang Changzheng . Research on Effect of Network Information Representation on Continuous Sharing Intention in Crisis Event[J]. Library and Information Service, 2019 , 63(21) : 105 -116 . DOI: 10.13266/j.issn.0252-3116.2019.21.011

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