[Purpose/significance] Based on KANO model, this paper quantitatively analyzes and classifies the needs of mobile reading services in university libraries.It also identifies the key factors to improve the satisfaction degree.At last,it puts forward strategies for improvement of mobile reading service in university libraries.[Method/process] Centering on mobile users' reading activities,we designed demand questionnaire of mobile reading service from the four dimensions of mobile reading content, mobile reading service, mobile reading system and mobile reading environment,and then determined the classification of demand elements and the priority of satisfaction promotion based on the statistical analysis of the survey results.[Result/conclusion] The results show that among the 41 demand elements,3 are essential demand elements,18 are expected demand elements,6 are glamourous demand elements,14 are undifferentiated demand elements.Based on the satisfaction-importance matrix, the priorities of improving mobile reading service in university libraries are determined, and the strategies of improving mobile reading service in university libraries are put forward.
Zhao Wenjun
,
Liu Yao
,
Li Chaoliang
. Research on Classification of Mobile Reading Service Demand and Satisfaction Improvement in University Libraries[J]. Library and Information Service, 2019
, 63(24)
: 86
-96
.
DOI: 10.13266/j.issn.0252-3116.2019.24.010
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