A Comparative Study on Users Information Interaction Behaviors Between Free and Fee Q&amp;A Communities

Qi Yunfei; Zhao Yuxiang; Liu Zhouying; Sun Xiaoning; Zhu Qinghua

doi:10.13266/j.issn.0252-3116.2020.02.012

Library and Information Service >

2020 , Vol. 64 >Issue 2: 105 - 115

DOI: https://doi.org/10.13266/j.issn.0252-3116.2020.02.012

A Comparative Study on Users Information Interaction Behaviors Between Free and Fee Q&A Communities

Qi Yunfei ,
Zhao Yuxiang ,
Liu Zhouying ,
Sun Xiaoning ,
Zhu Qinghua

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1. School of Information Management, Zhengzhou University of Aeronautics, Zhengzhou 450046;
2. School of Economics & Management, Nanjing University of Science & Technology, Nanjing 210094;
3. School of Information Management, Nanjing University, Nanjing 210023;
4. School of Information, Shanxi University of Finance & Economics, Taiyuan 030006

Received date: 2019-04-16

Revised date: 2019-07-31

Online published: 2020-01-20

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Abstract

[Purpose/significance] As the popular online Q&A mode, the free and fee online Q&A communities provide users with different information interaction scenarios, differentiated user needs can be met. This paper compares the participation behavior of two types of community users, and reveals the behavioral differences between them, finally some countermeasures and suggestions for the optimization of the two kinds of community service modes are put forward.[Method/process] The contingency table analysis, non-parametric test and negative binomial regression were used to analyze the interaction characteristics and interaction relations.[Result/conclusion] This paper finds that there are many differences between free and fee online Q&A users in information demand, participation characteristics and interaction relations, free online Q&A has the most opinion questions and paid online Q&A has the most advice questions; free questioners tend to ask abstract and general questions, while fee questioners tend to provide detailed background information; the length of questions negatively affects the number and length of free answers, and positively affects the length of fee answers; the question length and answer length positively affect the number of free and fee evaluations. This paper enriches the research on user participation behavior of online Q&A community, and provides some management suggestions for free and paid online Q&A community.

Key words： online Q&A community; payment-based Q&A platform; pay for knowledge; human information interaction

Cite this article

Qi Yunfei , Zhao Yuxiang , Liu Zhouying , Sun Xiaoning , Zhu Qinghua . A Comparative Study on Users Information Interaction Behaviors Between Free and Fee Q&A Communities[J]. Library and Information Service, 2020 , 64(2) : 105 -115 . DOI: 10.13266/j.issn.0252-3116.2020.02.012

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