[Purpose/significance] Under the background of strengthening cultural self-confidence and promoting cultural prosperity, the promotion of traditional cultural audio books has emerged one after another. Carrying out research on the performance evaluation of traditional culture audio book reading promotion in a timely manner will help to find the main influencing factors of traditional culture audio book reading promotion, refine the realization channels of traditional culture audio book reading promotion and development, and provide assistance for carrying forward the excellent traditional culture of the Chinese nation.[Method/process] This paper analyzed the necessity of constructing the performance evaluation index system of traditional culture audio book reading promotion. Based on the performance prism model, it analyzed the influencing factors of traditional culture audio book reading promotion performance. Using Delphi method, Grey statistics and analytic hierarchy process to construct the traditional culture audio book reading performance evaluation index system and determine the weight.[Result/conclusion] This paper constructs a "traditional culture audiobook reading performance evaluation index system" consisting of 3 first-level indicators, 12 second-level indicators and 54 third-level indicators. Based on this, an empirical analysis of the traditional cultural audio book reading promotion of Himalayan FM is carried out. Finally, starting from the dimensions of content, form, resources, technology, characteristics, propaganda, etc., the promotion strategy of traditional culture audio book reading is proposed.
Liu Yiming
,
Xie Zehang
,
Wang Quanli
. Research on Traditional Cultural Audio Book Reading Promotion Based on Performance Evaluation[J]. Library and Information Service, 2020
, 64(4)
: 15
-23
.
DOI: 10.13266/j.issn.0252-3116.2020.04.002
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