[Purpose/significance] This article examines on the information sharing motives of we media users by analyzing the personality factors of users, and then enhances the efficiency of supervision and regulation of information behavior of users on the we media platform.[Method/process] Based on the big five model, this article constructed the information sharing model of we media users. Using WeChat users as sample, this article conducted empirical study through questionnaires and structural equation modeling.[Result/conclusion] The relationships between 5 personality factors and 3 kinds of information sharing motives:entertainment, social needs and self-expression vary. Users with low emotion stability, low conscientiousness, low agreeableness, low openness, high extraversion would have higher probability of information sharing. The influences of information sharing motives and information sharing behavior rank as:entertainment, social needs then self-expression.
Huang Wei
,
Zhu Zhenyuan
,
Xu Ye
. An Empirical Study on the Motives of Information Sharing among We Media Users Based on Big Five Model[J]. Library and Information Service, 2020
, 64(4)
: 59
-67
.
DOI: 10.13266/j.issn.0252-3116.2020.04.007
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