[Purpose/significance] We adopted experiment and questionnaires to investigate the difference in the change of health risk perception and health behavior change decision of individuals at different stages of the healthy behavior change process after receiving different framed information, in order to determine which information can more effectively improve their awareness of risks and promote the formation of change decisions, and to provide a basis for the longitudinal information intervention of adverse behavior change in the next step.[Method/process] Based on the theoretical model proposed in the previous study, we selected eating breakfast on time as the special case of the study, conducted cross-sectional investigation and study on the subjects by using the self-made questionnaire, and conducted statistical analysis on the data obtained, and analyzed and discussed the results with statistical differences, so as to obtain feasible intervention opinions.[Result/conclusion] In the early stages of the health behavior change (i.e. the precontemplation and the contemplation), negative frame information more helps individuals to increase risk perception and promote the formation of behavior change decision, and positive framework information more helps individuals feel tendency of decision-making of entering to the next stage in the mid-late in health behavior change while there is no difference in the impact of the frame on health risk perception (i.e. the preparation and the action).But the individual is not susceptible to the influence of the framed information at end-stage phase of health behavior change (the maintenance).
Wang Chongliang
,
Cao Jindan
,
Wang Shen
,
Xu bin
,
Song Yumeng
. Research on the Influence of Message Frame on Health Risk Perception and Decision-making of Health Behavior Change[J]. Library and Information Service, 2020
, 64(4)
: 68
-77
.
DOI: 10.13266/j.issn.0252-3116.2020.04.008
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