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2020 , Vol. 64 >Issue 6: 10 - 19

DOI: https://doi.org/10.13266/j.issn.0252-3116.2020.06.002

Research on Personal Cloud Storage Users' Information Privacy Perceived Threats and Coping Strategy

  • Lu Xinman ,
  • Li Yanxia ,
  • Zhang Chubing
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  • 1. School of Management Science and Engineering, Tianjin University of Finance and Economics, Tianjin 300222;
    2. Business School, Tianjin University of Finance and Economics, Tianjin 300222

Received date: 2019-07-14

  Revised date: 2019-09-20

  Online published: 2020-03-20

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Abstract

[Purpose/significance] Under ubiquitous information environment, the sharing of the cloud, personalized service process and ubiquitous access increase the privacy threat of users. Exploring the weaken factors on perceived threats of personal cloud storage users and their coping strategies will help to analyze users' complicated information protection action, and promote the further development and large-scale application of cloud storage services.[Method/process] Drawing upon the optimism bias and coping theories in psychology, based on the research logic "weaken factors→perceived threat→coping", we analyzed different influences on perceived threat of 3 factors (i.e., optimism bias, prior experience and the official certification), and verified the moderating effect of optimism bias between perceived threats and coping behavior. Through the online questionnaire survey, we tested the model with the partial least square method.[Result/conclusion] The results reveal that prior experience and optimistic bias negatively affect perceived threat of cloud storage users, while official certification does not play a significant role. Besides, optimistic bias will be negative to adjust the relationship between perceived threat and emotion-focused coping, but will not affect the relationship between perceived threat and emotion-focused coping. The results help reveal the law and internal mechanism of personal cloud storage users' perceived threats and coping strategy, and provide advices and references for risk control of the cloud service providers and regulatory policies of Industry and Information Technology Ministry.

Key words： personal cloud storage; coping; perceived threat; optimistic bias

Cite this article

Lu Xinman , Li Yanxia , Zhang Chubing . Research on Personal Cloud Storage Users' Information Privacy Perceived Threats and Coping Strategy[J]. Library and Information Service, 2020 , 64(6) : 10 -19 . DOI: 10.13266/j.issn.0252-3116.2020.06.002

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