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2020 , Vol. 64 >Issue 11: 46 - 56

DOI: https://doi.org/10.13266/j.issn.0252-3116.2020.11.006

A Study on the Influence of Answer Quality Feedback on Users' Willingness to Continue Answering Questions in Social Q&A Communities—— Taking Zhihu as an Example

  • Yang Gang ,
  • Yan Lu ,
  • Fang Yiqing ,
  • Zhao Na
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  • 1 School of Management, Jilin University, Changchun 130022;
    2 Changchun Finance College, Changchun 130028

Received date: 2019-10-25

  Revised date: 2019-12-16

  Online published: 2020-06-05

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Abstract

[Purpose/significance] Analyzing the effect of answer quality feedback on users' willingness to continue answering questions in social Q&A community can play a guiding role in increasing user stickiness and improving user experience in social Q&A community. [Method/process] The feedback variable of answer quality was extracted from social capital theory and its influence on the willingness of users to continue answering questions was analyzed.The structural equation method was used to analyze the collected questionnaire data to verify the feasibility and superiority of the model. [Result/conclusion] The influence model of answer quality feedback on users' willingness to continue answering questions is constructed.The conclusion shows that the feedback of answer quality has a positive influence on the recognition degree of feedback expectation and the perceived usefulness of feedback.Feedback expectation confirmation positively affects feedback perceived usefulness and feedback satisfaction;feedback perceived usefulness positively affects feedback satisfaction and willingness to continue answering questions;feedback satisfaction also positively affected the willingness to continue answering questions.

Key words： socialized Q&A community; social capital theory; expectation validation model; answer quality feedback; continuous willingness to answer questions

Cite this article

Yang Gang , Yan Lu , Fang Yiqing , Zhao Na . A Study on the Influence of Answer Quality Feedback on Users' Willingness to Continue Answering Questions in Social Q&A Communities—— Taking Zhihu as an Example[J]. Library and Information Service, 2020 , 64(11) : 46 -56 . DOI: 10.13266/j.issn.0252-3116.2020.11.006

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