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2020 , Vol. 64 >Issue 18: 64 - 75

DOI: https://doi.org/10.13266/j.issn.0252-3116.2020.18.008

Research on User's Motivation of Reputation Bestowal in Social Q&A Community Based on Grounded Theory

  • Xu Yiming ,
  • Li He ,
  • Xie Mengfan
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  • School of Management, Jilin University, Changchun 130022

Received date: 2020-03-05

  Revised date: 2020-04-15

  Online published: 2020-09-20

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Abstract

[Purpose/significance] The vote is one of the most common content sorting method of the social question and answer community, analysis of social Q&A community of users reputation gives motivation, targeted to develop relevant measures of rewards and punishments, correctly guide users to participate in the UGC responsibly collaboration, can guarantee social Q&A community benign development, give full play to the role of social Q&A community in Internet users informal learning, improve the quality and promote autonomous Internet information environment.[Method/process] Based on the grounded theory, through sample selection and data collection, 250 original response materials were selected from the relevant questions of Zhihu and coded for analysis. Combining customer participation theory and attribution theory, the model of UGC reputation engendering behavior motivation of users in social Q&A community was finally constructed.[Result/conclusion] The reputation conferencing behavior of social Q&A community users of UGC is affected by the reputation conferencing willingness and contributing factors, while the reputation conferencing willingness is affected by the perceived usefulness and social influence, while the user's judgment on the perceived usefulness of the reputation conferencing behavior is affected by the information quality, information source and social influence of UGC information.

Key words： social Q&A community; grounded theory; reputation system

Cite this article

Xu Yiming , Li He , Xie Mengfan . Research on User's Motivation of Reputation Bestowal in Social Q&A Community Based on Grounded Theory[J]. Library and Information Service, 2020 , 64(18) : 64 -75 . DOI: 10.13266/j.issn.0252-3116.2020.18.008

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