[Purpose/significance] Information dissemination is an important link and content in the reading promotion work, which has a great influence on the promotion effect. Based on the practical problems, exploring the theoretical model and practical countermeasures of information dissemination of reading promotion in university libraries has important theoretical and practical significance for unblocking the way of information dissemination and improving the effect of reading promotion.[Method/process] This paper combed the current situation and problems of information dissemination in reading promotion in university libraries, and introduced the classic SIR model,combining the influence of the strong and weak relationship theory on information dissemination and the realistic problems, an improved SIR model was established, and tried to apply it to the practice of reading promotion in university libraries.[Result/conclusion] The improved SIR model introduced a new variable Io, and introduced the corresponding role of "promotion media" in practice. It changed the information transmission under the original weak relation into the sum of the information transmission under one weak relation and two strong relations, which can effectively improved the efficiency of information dissemination in reading promotion and provided theoretical reference for practical work.
Ma Wenfei
,
Zhao Ourong
,
Han Fang
. Research on Information Dissemination of Reading Promotion in University Libraries Based on Improved SIR Model[J]. Library and Information Service, 2020
, 64(20)
: 74
-80
.
DOI: 10.13266/j.issn.0252-3116.2020.20.008
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