[Purpose/significance] In order to expand the application scenarios of user profile theory, optimize Website operation, improve user stickiness, create greatest value for Jinjiang literature Website, intensive understand culture consumption of users and offer reference for research on users of other original literature Website, the paper explores the characteristics of Jinjiang original literature Website users and builds Jinjiang original literature website user profile. [Method/process] Research object of this paper targeted Jinjiang original literature website users, established user profiles of Jinjiang original literature Website and offered explanations related to the user interest and behavior by using exploratory factor analysis, K-Means cluster analysis and Word Art visualized analysis tools. [Result/conclusion] This paper obtains the user profile label system of Jinjiang original literature Website, establishes four typical user profiles of Jinjiang original literature Website, refers to different typical user profiles and puts forward optimization strategies for Jinjiang original literature Website.
Song Xueyan
,
Zhang Mengdi
. Research on User Profile of Jinjiang Original Literature Website[J]. Library and Information Service, 2020
, 64(23)
: 63
-74
.
DOI: 10.13266/j.issn.0252-3116.2020.23.007
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