[Purpose/significance] With the background of the media convergence and the case study of Hangzhou Public Library's marketing practice, the combination of public library's marketing with media convergence is analyzed to guide public libraries to carry out marketing better. [Method/process] This paper adopted the the case study method to analyze the marketing case of Hangzhou Public Library, outlined the possible routes, and proposed some thoughts and suggestions. [Result/conclusion] In the age of media convergence, public libraries should explore the advantages of media convergence in marketing and improve the library marketing, and promote the social awareness of public libraries and further improve the social status and impact of public libraries.
Liu Dong
. Exploration and Thinking of Public Library Marketing in the Era of Media Convergence——Taking Hangzhou Public Library as an Example[J]. Library and Information Service, 2021
, 65(1)
: 76
-81
.
DOI: 10.13266/j.issn.0252-3116.2021.01.012
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