[Purpose/significance] For e-commerce websites, the paper deeply analyzed the process of online review information quality perception, and clarified the operating rules and basic principles of online review information quality perception, which can contribute to analyze the mode of information processing and recognition for online reviews by users of information recipients comprehensively. [Method/process] The article started with the connotation and characteristics of information quality perception for online reviews, then it analyzed the four elements of online review information quality perception, clarified the five stages of the online review information quality perception process, and pointed out the two situational influencing factors in the information perception processing stage. A comprehensive analysis of the three types of pathways in the process of online review information quality perception is carried out as well. Finally, a model of online review information quality perception mechanism is constructed. [Result/conclusion] Information quality perception for online reviews is an orderly dynamic cyclic process. The constructed mechanism model can realize the overall grasp and understand of the information quality perception process for online reviews, providing theoretical and practical guidance for the research of information quality perception.
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