[Purpose/significance] From the perspective of information transmission, it is of great significance to analyze the mechanism of the process of "Persuading" the victims by the fraud information and sharing the fraud information, which is of great significance for the prevention of telecom fraud. [Method/process] Based on the logic framework of motivation-opportunity-ability (MOA) model, a theoretical model was constructed from three aspects of the victim’s motivation, opportunity and ability factors, which affected the victim’s willingness to receive fraud information and their behavior of sharing fraud information. With the help of IBM-SPSS23.0 and AMOS23.0 statistical software, questionnaire survey and multivariate statistics were conducted regression analysis and data processing were carried out on 1398 victims survey samples. [Result/conclusion] Gender and marital status have significant influence on the victim’s intention to receive fraud related information; the "authority" of false information, the trust of fraud related personnel and their own greedy psychology are the important driving forces of the victims’ intention to receive fraud related information; the victim’s self-efficacy and network security identification ability have a significant positive and negative impact on their intention to receive fraud related information, and both of them have a significant positive moderating effect on the receiving intention of fraud related information and the sharing behavior of fraud related information; the frequency of the victim’s smartphone use and individual time cost have a significant positive moderating effect on the intention to receive fraud related information and the behavior of sharing fraud related information. The results show that to crack down on telecom fraud, we should take various measures simultaneously, strengthen the supervision of false information, celebrity endorsements and various media, enhance the network security identification ability of victims, and prevent the irrational investment of smart phone network finance.
Li Hui
. Research on the Willingness of the Victim to Receive Fraud Information and Its Sharing Behavior in the Context of Telecom Fraud[J]. Library and Information Service, 2021
, 65(7)
: 90
-102
.
DOI: 10.13266/j.issn.0252-3116.2021.07.009
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