[Purpose/significance] Medical team services are emerging form of services provided by online health communities, which have greatly improved the development of online medical services. This paper attempts to explore factors that affect the sales of medical team services in online health communities, the aim is to put forward practical suggestions for the development of online health community and promote the development of online medical service. [Method/process] Based on a dataset including 2784 teams drawn from a leading online health community in China, we built models to examine the influencing factors that affect patients’ choice of online medical team services. In particular, we studied how factors including team reputation, team size, team response speed and team login behavior affect patients’ choice of online medical team services using regression analysis and bootstrap. In addition, we explored the meditating role of prices. [Result/conclusion] Results show that team reputation, team size, team response speed and team login behavior had positive effects on patients’ choices. Team prices had a suppressing effect between team reputation, team size acts and patients’ choices, but acted as a partial mediator between the team response speed and patients’ choice of online medical team services.
Tang Kunmeng
,
Li Shengli
,
Zhang Qian
. Study on Influencing Factors on Patients’ Selection of Online Medical Team Services——Taking Haodf.com as an Example[J]. Library and Information Service, 2021
, 65(11)
: 33
-45
.
DOI: 10.13266/j.issn.0252-3116.2021.11.004
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