[Purpose/significance] This paper identified and described different user groups of digital cultural resource services in public libraries by building user portraits, moreover, the function optimization and differential service strategies that meet the expectations of target users are put forward accurately.[Method/process] By means of questionnaire survey and user interview, this paper used quantitative and qualitative analysis methods to analyze users' goals, behaviors and attitudes in the use of digital cultural resources services in public libraries, and then user classification was clustering and user portraits were constructed.[Result/conclusion] Four types of user portraits are formed:"self-study type", "engraving research type", "life recreation type" and "information preference type". By explaining and analyzing the group characteristics and key differences existing in different user portrait models, this paper designed the specific and suitable optimization strategies for the digital cultural resources service of public libraries.
Wang Yi
,
Wu Ruiqing
. Research on User Portrait of Digital Cultural Resource Service in Public Library[J]. Library and Information Service, 2021
, 65(16)
: 42
-55
.
DOI: 10.13266/j.issn.0252-3116.2021.16.005
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