[Purpose/significance] The research samples are traditional taxi drivers. We mainly explored the behavior patterns and its influencing factors of taxi drivers' post-adoption of online ride-hailing APP, which has an important theoretical and practical significance.[Method/process] This paper collected individual data from field study in Beijing taxies, including in-depth interview and participation observation. Moreover, grounded theory was employed to analyze the textual data from the field. A behavioral model of taxi drivers' post-adoption of online ride-hailing APP was constructed and their correlations were analyzed.[Result/conclusion] This paper systematically explores the theoretical framework of post-adoption behavior. Taxi drivers' emotions are affected by personal factors, cognitive factors, social factors, technical factors which would lead to diverse behaviors, the model also shows correlations between factors.
Zhang Yuhao
,
Yan Hui
. Study on the Behavior of Taxi Drivers' Post-Adoption of Online Ride-Hailing APP[J]. Library and Information Service, 2021
, 65(18)
: 117
-124
.
DOI: 10.13266/j.issn.0252-3116.2021.18.012
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