[Purpose/significance] This paper explores the nine components and operational characteristics of open access business model of academic books by Open Book Publishers(OBP). In order to solve the open access dilemma of books from a more granular perspective of business model research and provide a reference for the establishment of a sustainable business model of similar press led by academic communities or university research institutions. [Method/process] From the perspective of open access, the paper tried to explore the elements and the coupling mechanism of OBP business model by using the commercial canvas analysis tool and the method of case analysis. [Result/conclusion] As a full open publisher, OBP could realize a little bit profit to sustain. Its success is based on an integration of a series of elements: oriented by user needs, platform as the basis, clear customer segmentation, value proposition faced user needs, good customer relations, smooth channel access, rich content resources and partner base. On the basis of these elements, the publisher has realized precision matching of the supply side and the demand side, led to a positive network externality effect and aggregation effect. The success of OBP business model provides beneficial enlightenments to carry out book open access activities in China.
Ma Xiaoqi
. Research on the Open Access Business Model of Books from the Perspective of Business Canvas: Taking Open Book Publishers as an Example[J]. Library and Information Service, 2021
, 65(22)
: 56
-64
.
DOI: 10.13266/j.issn.0252-3116.2021.22.006
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