INFORMATION RESEARCH

Understanding Users' Purchase Behaviors on Information-Driven Decision-Making Sharing Service Platform——The Configuration Effect of Multi-Agent Generated Signals

  • Wang Ping ,
  • Liu Shiying ,
  • Cao Gaohui
Expand
  • 1. School of Information Management, Central China Normal University, Wuhan 430079;
    2. Hubei Data Governance and Intelligent Decision Research Center, Wuhan 430079

Received date: 2021-05-24

  Revised date: 2021-09-05

  Online published: 2021-12-18

Abstract

[Purpose/significance] This paper aims to explore the interactive impact of information generated by multiple entities on purchasing behaviors of resource demanders on the shared service platform, so as to facilitate the recovery and sustainable development of sharing economy in the post-epidemic era.[Method/process] Based on the signal theory, combining information features generated by multiple-agents, this paper constructed a configuration model of users' purchasing behaviors of information-oriented decision-making sharing service platform. Taking the sharing accommodation platform as an example, this paper used Python to crawl Chengdu's shared housing data on the Airbnb platform, and used the fuzzy set qualitative comparative analysis (fsQCA) to identify the configuration effect of information generated by multiple entities on users' purchasing behaviors.[Result/conclusion] The results show that there are three equivalent paths encouraging users' purchase behavior, and among which there is one necessary condition. There are also three combinations of information characteristics that discourage the purchasing behaviors of sharing platform users, and among which there is one necessary condition. The findings confirmed that the path leading to users' purchasing behaviors and the path of non-purchasing behaviors are not the opposite.

Cite this article

Wang Ping , Liu Shiying , Cao Gaohui . Understanding Users' Purchase Behaviors on Information-Driven Decision-Making Sharing Service Platform——The Configuration Effect of Multi-Agent Generated Signals[J]. Library and Information Service, 2021 , 65(23) : 90 -99 . DOI: 10.13266/j.issn.0252-3116.2021.23.010

References

[1] 国家信息中心. 中国共享经济发展报告(2021)[EB/OL].[2021-04-12]. http://www.sic.gov.cn/News/557/10779.htm.
[2] ENGEL J F, KOLLAT D T, BLACKWELL R D. Consumer behaviour[M]. New York:Holt, Rinehart and Winston, 1968:345-378.
[3] 池毛毛, 潘美钰, 晏婉暄. 共享住宿中房客可持续消费行为的形成机制研究——用户生成信号和平台认证信号的交互效应[J]. 旅游学刊, 2020,35(07):36-48.
[4] XU X, ZENG S, HE Y. The impact of information disclosure on consumer purchase behavior on sharing economy platform Airbnb[J]. International journal of production economics, 2021,231:1-23.
[5] HAN H, SHIN S, CHUNG N, et al. Which appeals (ethos, pathos, logos) are the most important for Airbnb users to booking?[J]. International journal of contemporary hospitality management, 2019,31(3):1205-1223.
[6] LIANG S, SCHUCKERT M, LAW R, et al. The importance of marketer-generated content to peer-to-peer property rental platforms:Evidence from Airbnb[J]. International journal of hospitality management, 2020,84:1-11.
[7] XU X. How do consumers in the sharing economy value sharing? Evidence from online reviews[J]. Decision support systems, 2020,128:1-13.
[8] XIE K L, KWOK L, WU J. Are consumers loyal to home-sharing services?:impacts of host attributes and frequency of past stays[J]. International journal of contemporary hospitality management, 2019,31(3):1066-1085.
[9] LIU X, GUO S. The influence of picture information on consumers' purchase decision[J]. IOP Conference series:earth and environmental science, 2019,252(4):1-10.
[10] CHANG W, WANG J. Mine is yours? using sentiment analysis to explore the degree of risk in the sharing economy[J]. Electronic commerce research and applications, 2018,28:141-158.
[11] 李全喜, 徐嘉徽, 魏骏巍, 等. 基于BP神经网络的共享服务平台资源信息质量评价研究——以短租类共享服务平台为例[J]. 图书情报工作, 2019,63(10):125-133.
[12] WOODSIDE A G. Moving beyond multiple regression analysis to algorithms:calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory[J]. Journal of business research, 2013,66(4):463-472.
[13] ZHANG L, WEI W, LINE N D, et al. When positive reviews backfire:the effect of review dispersion and expectation disconfirmation on Airbnb guests' experiences[EB/OL].[2021-05-20]. https://www.sciencedirect.com/science/article/pii/S0278431921001225.
[14] XIE X, TSAI N. The effects of negative information-related incidents on social media discontinuance intention:evidence from SEM and fsQCA[EB/OL].[2021-05-20]. https://www.sciencedirect.com/science/article/pii/S0736585320301623.
[15] WANG P, LI H, LIU Y. Disentangling the factors driving electronic word-of-mouth use through a configurational approach[J]. Internet research, 2020,30(3):925-943.
[16] 池毛毛, 杜运周, 王伟军. 组态视角与定性比较分析方法:图书情报学实证研究的新道路[J]. 情报学报, 2021,40(04):424-434.
[17] FISS P C. A set-theoretic approach to organizational configurations[J]. Academy of management review, 2007,32(4):1180-1198.
[18] SPENCE M. Job market signaling[J]. The quarterly journal of economics, 1973,87(3):355-374.
[19] XIE K, MAO Z. The impacts of quality and quantity attributes of Airbnb hosts on listing performance[J]. International journal of contemporary hospitality management, 2017,29(9SI):2240-2260.
[20] WANG C, MEI J, FENG J. Exploring influencing factors of offline knowledge service transactions on an online-to-offline knowledge-sharing economy platform[J]. Journal of knowledge management, 2020,24(8):1777-1795.
[21] 姚斌. 信号理论与共享经济[D].大连:辽宁大学, 2019.
[22] PAPPAS N. The complexity of purchasing intentions in peer-to-peer accommodation[J]. International journal of contemporary hospitality management, 2017,29(9SI):2302-2321.
[23] WOODSIDE A G. Embrace perform model:complexity theory, contrarian case analysis, and multiple realities[J]. Journal of business research, 2014,67(12):2495-2503.
[24] ANDERSON N H. Foundations of information integration theory[M]. New York:Academic Press, 1981.
[25] AIRBNB. Airbnb newsroom[EB/OL].[2020-11-08]. https://news.airbnb.com/zh/about-us/.
[26] 国家信息中心. 《中国共享住宿发展报告2020》[EB/OL].[2020-11-20]. http://www.sic.gov.cn/News/557/10549.htm.
[27] 北京市文化和旅游局. 北京市文化和旅游局关于印发《关于应对新冠肺炎疫情影响促进旅游业健康发展的若干措施》的通知[EB/OL].[2021-05-13]. http://whlyj.beijing.gov.cn/zwgk/zcfg/zcwj/202003/t20200325_1735371.html.
[28] 上海市发展和改革委员会. 关于上海市全力防控疫情支持服务旅游企业平稳健康发展的若干政策措施[EB/OL].[2021-05-13].http://fgw.sh.gov.cn/qswglqyjqfd/20200219/0025-39270.html.
[29] 人民日报. 后疫情时期的生活态度[EB/OL].[2021-01-31]. https://baijiahao.baidu.com/s?id=1662365923608467219&wfr=spider&for=pc.
[30] LIANG L J, CHOI H C, JOPPE M. Understanding repurchase intention of Airbnb consumers:perceived authenticity, electronic word-of-mouth, and price sensitivity[J]. Journal of travel & tourism marketing, 2018,35(1):73-89.
[31] CHEVALIER J A, MAYZLIN D. The effect of word of mouth on sales:online book reviews[J]. Journal of marketing research, 2006,43(3):345-354.
[32] PERA R, VIGLIA G, GRAZZINI L, et al. When empathy prevents negative reviewing behavior[J]. Annals of tourism research, 2019,75:265-278.
[33] YE Q, LAW R, GU B, et al. The influence of user-generated content on traveler behavior:an empirical investigation on the effects of e-word-of-mouth to hotel online bookings[J]. Computers in human behavior, 2011,27(2):634-639.
[34] CHENG M, JIN X. What do Airbnb users care about? an analysis of online review comments[J]. International journal of hospitality management, 2019,76:58-70.
[35] FISS P C. Building better causal theories:a fuzzy set approach to typologies in organization research[J]. Academy of management journal, 2011,54(2):393-420.
[36] 杜运周, 贾良定. 组态视角与定性比较分析(QCA):管理学研究的一条新道路[J]. 管理世界, 2017(6):155-167.
[37] PAPPAS I O, WOODSIDE A G. Fuzzy-set qualitative comparative analysis (fsQCA):guidelines for research practice in information systems and marketing[J]. International journal of information management, 2021,58:1-23.
[38] RAGIN C C. Fuzzy-set social science[M]. Chicago:University of Chicago Press, 2000:55-64.
[39] 孙永强. 基于构型视角的信息行为研究:研究主题、理论构建与分析方法[J]. 信息资源管理学报, 2019,9(3):4-17.
[40] RAGIN C C. Redesigning social inquiry:fuzzy sets and beyond[M]. Chicago:University of Chicago Press, 2008.
[41] RAGIN C C, FISS P C. Net effects analysis versus configurational analysis:an empirical demonstration[M]//Redesigning social inquiry:fuzzy sets and beyond. Chicago:University of Chicago Press, 2008:190-212.
[42] XIE K, MAO Z, WU J. Learning from peers:the effect of sales history disclosure on peer-to-peer short-term rental purchases[J]. International journal of hospitality management, 2019,76:173-183.
[43] KWOK L, XIE K L. Buyer-seller similarity:does it lead to a successful peer-to-peer transaction of room-sharing services?[J]. International journal of contemporary hospitality management, 2018,30(9):2925-2944.
[44] ZHANG X, WANG T. Understanding purchase intention in O2O e-commerce:the effects of trust transfer and online contents[J]. Journal of theoretical and applied electronic commerce research, 2021,16(2):101-115.
Outlines

/