[Purpose/Significance] This paper aims to identify the content themes and evolutionary characteristics of reading promotion by using WeChat public platform in domestic public libraries. [Method/Process] This paper defined and selected the reading promotion contents by obtaining the tweets of 31 provincial public libraries on WeChat in China, and used the LDA theme model to realize the theme recognition, and analysis of evolution and reading times of reading promotion contents. [Result/Conclusion] It is found that the topics of reading promotion carried out by public libraries with WeChat can be divided into nine categories, covering a wide range, each topic shows different evolutionary trends over time and the amount of reading for each topic also reflects a different degree of popularity. Finally, from the perspectives of scientific planning and matching of the promotion contents, the reversal of the subordinate status of the promotion contents, the promotion content setting of special groups, the innovative design of the promotion contents and its forms, and the creation of brand promotion contents, suggestions on the future WeChat reading promotion work of public libraries are provided.
Li Qian
,
Wang Shuai
. A Study on the Topic of WeChat Platform’s Reading Promotion Contents in Public Libraries by Using LDA Model in China[J]. Library and Information Service, 2022
, 66(8)
: 72
-83
.
DOI: 10.13266/j.issn.0252-3116.2022.08.008
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