[Purpose/Significance] Users are the final recipients of activity services on public culture cloud platforms. Analyzing users' needs for public culture cloud platform activities objectively according to users' online comments based on culture cloud activities, and optimizing the supply forms and contents of cultural activities according to the demand can improve the activity quality of public culture cloud platforms. [Method/Process] Taking online comments and messages from users of public culture cloud platform activities as data sources, and using the grounded theory for qualitative analysis, this study constructed the user need framework of public culture cloud platform activities. Furthermore, combined with sentiment analysis, users' emotional tendency towards the current need elements was calculated. [Result/Conclusion] Organizational needs, platform needs and activity needs are the external needs of users, personal needs of motivation to participate, event expectation and perceived value are the internal needs. To enhance the user sentiment recognition of culture cloud activities, suggestions for the optimization of public culture cloud platform activities are put forward from four aspects, so as to support the design and management decisions of activities on public culture cloud platform.
Wei Jingzhu
,
Cao Huizi
,
Zhang Lele
. Research on Users' Needs of Public Culture Cloud Activities Based on Online Comments[J]. Library and Information Service, 2022
, 66(9)
: 66
-73
.
DOI: 10.13266/j.issn.0252-3116.2022.09.007
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