[Purpose/Significance] The social question and answer community has become one of the common ways for network users to acquire knowledge, and it is also an important social way in the network environment. Exploring users' stereotypes about social Q&A communities and correcting negative stereotypes have important practical significance for the operation and development of social Q&A communities. [Method/Process] This paper selected Zhihu as the research object, applied the grounded theory method, and constructed the stereotype content model of the social question and answer community through data collection, three-level coding and other processes, combined with schema theory. [Result/Conclusion] The study finds that the contents of social Q&A community stereotype include three dimensions:user attributes, platform attributes and social attributes. User attributes include user level and reasons for use, platform attributes include management systems and community atmospheres, and social attributes include knowledge Q&A and social marketing. Low user threshold, lax content review mechanism, obvious negative phenomena, and many adverts are the main reasons for users to generate negative stereotypes.
Guo Shunli
,
Li Juanjuan
. An Exploratory Research on the Stereotypes of Social Question and Answer Communities from the Perspective of Schema Theory:Taking Zhihu as an Example[J]. Library and Information Service, 2022
, 66(9)
: 93
-102
.
DOI: 10.13266/j.issn.0252-3116.2022.09.010
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