[Purpose/Significance] By studying the evaluation of the discourse power of academic journals on the WeChat public platform, the evaluation index system and evaluation model can be established, which can enrich the discourse power evaluation system of academic journals under the new media environment, to provide inspirations for academic journals to develop new academic media with the help of WeChat platform and promote the transformation and upgrading of academic journals in the new media era. [Method/Process] Referring to the 'full evaluation’ framework, this paper designed the evaluation index system of academic journals WeChat public account discourse power, and used the analytic hierarchy process to give the index weight and construct the evaluation model. According to the weight of each index, the fuzzy comprehensive evaluation method was used to comprehensively analyze the WeChat public account of the selected sample journals. [Result/Conclusion] The evaluation results show that the top-ranking academic journals are good at grasping the development opportunities of the new media era, seizing the development opportunities and starting rights of academic journals, and leading the academic discourse. But overall academic journals WeChat public platform recognition is not strong, and there is low trust and platform construction differences. In the future, operation also needs to pay attention to the quality of services and the spread and influence of tweets, to improve platform operation and user experience.
Zhang Zhaoyang
,
Zhu Weijie
,
Li Zhi
,
Wang Xiaoyu
,
Zhao Rongying
. Research on the Evaluation of Discourse Power of Academic Journals on WeChat Public Platform：Taking the Field of Graphical Intelligence as an Example[J]. Library and Information Service, 2022
, 66(11)
: 32
-41
.
DOI: 10.13266/j.issn.0252-3116.2022.11.004
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