[Purpose/Significance] This paper explores the influencing factors of passive use behaviors for social media users by fusing data from different sources, so as to provide theoretical support for the healthy, reasonable and sustainable use of social media for users, and to provide references for improving services of the platform. [Method/Process] The interview data were coded through three steps. And in combination with users' behavior trace data - including some interviewee data - obtained by Web crawlers, the reasons for the negative use of social media users were analyzed, and the influencing factors model of passive use behaviors of social media users was constructed. [Result/Conclusion] The problem of insufficient validity of single-source data can be solved through multi-source data fusion. It is found that external environmental factors (task context, information overload, social overload, bad speech) and platform factors (system functions, brand image, paid services) affect social media users' behaviors through internal personal factors (information needs, cognitive differences, negative emotions, usage costs, usage habits, privacy concerns), resulting in different degrees of passive behaviors, such as diving, shielding, intermittent using, switching, withdrawing and resisting. To a certain extent, it reflects the self-protection of users as vulnerable objects in the technical environment.
Fan Chunzhu
,
Deng Xiaozhao
,
Han Yi
. Researches on Passive Behavior for Social Media Users：From the Perspective of the Fusion of Multi-Source Data[J]. Library and Information Service, 2022
, 66(15)
: 76
-85
.
DOI: 10.13266/j.issn.0252-3116.2022.15.008
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