Exploring the Influence of Prior Attitude on Selective Information Behavior and Cognitive Mechanisms

  • Li Ke ,
  • Zhang Pengyi
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  • Department of Information Management, Peking University, Beijing 100871

Received date: 2022-08-02

  Revised date: 2022-09-05

  Online published: 2022-11-17

Abstract

[Purpose/Significance] The purpose of this study is to investigate the influence of prior attitudes on users' access to opposing information, especially the behavioral characteristics of selective exposure, selective understanding, and selective recall. [Method/Process] This study adopted the experimental method. Firstly, the prior attitudes of the participants were understood through the pre-test questionnaire, and then the participants were provided with articles of the same and opposite viewpoints. The participants freely chose the articles to read and thought aloud, and made decisions again after reading and displayed the reasons. After the experiment, the participants filled in the post-test questionnaire. [Result/Conclusion] Participants have selective exposure and selective recall, and prior attitude have a significant effect on selective exposure behaviors and recall after 1 day. On the basis of selective exposure, participants show four cognitive and understanding processes for information. There are 11 cognitive mechanisms, including "key item extraction", "restatement", "semantic fit" and "elimination". In the theoretical sense, this study supplements the research results related to selective information behaviors and enriches the research in the field of the information behavior. From the point of view of practical significance, it helps to promote users' more objective cognition and scientific decision-making.

Cite this article

Li Ke , Zhang Pengyi . Exploring the Influence of Prior Attitude on Selective Information Behavior and Cognitive Mechanisms[J]. Library and Information Service, 2022 , 66(20) : 111 -119 . DOI: 10.13266/j.issn.0252-3116.2022.20.012

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