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2023 , Vol. 67 >Issue 2: 4 - 13

DOI: https://doi.org/10.13266/j.issn.0252-3116.2023.02.001

SPECIAL TOPIC: Research on Algorithm Governance based on User Algorithm Literacy

Research on the Deviation Between Acceptance Willingness and Usage Behavior of Online Users' Algorithmic Recommendation Service

  • Deng Shengli ,
  • Jia Zheyu ,
  • Xia Sudi ,
  • Wang Shaohui
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  • 1 School of Information Management, Wuhan University, Wuhan 430072;
    2 School of Politics and Public Administration, Wuhan University, Wuhan 430072

Received date: 2022-08-31

  Revised date: 2022-12-05

  Online published: 2023-02-09

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Abstract

[Purpose/Significance] To explore the problems existing in the application process of algorithm recommendation service from the perspective of user's behavior can provide guidance and norms for dealing with the chaos of algorithm recommendation.[Method/Process] The conditional value method was used to quantify the acceptance willingness of network users' algorithmic recommendation service, and verify whether their acceptance intention deviates from their use behavior. Finally, the influencing factors of this phenomenon were analyzed based on the theory of perceived value and risk.[Result/Conclusion] In the process of using the algorithm recommendation service, there is a deviation between the willingness to accept and the use behavior of network users, that is, the user continues to use but the willingness to accept is not high. User perceived value has a negative effect on acceptance willingness and behavior deviation, and the user's perceived pleasure has the most significant impact; perceived risk positively affects the deviation phenomenon, in which the degree of economic loss has the greatest impact, and the degree of information overload has the least impact.

Key words： algorithmic recommendation service; willingness-to-behavior deviation; perceived value and risk; influencing factors

Cite this article

Deng Shengli , Jia Zheyu , Xia Sudi , Wang Shaohui . Research on the Deviation Between Acceptance Willingness and Usage Behavior of Online Users' Algorithmic Recommendation Service[J]. Library and Information Service, 2023 , 67(2) : 4 -13 . DOI: 10.13266/j.issn.0252-3116.2023.02.001

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