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2023 , Vol. 67 >Issue 3: 27 - 38

DOI: https://doi.org/10.13266/j.issn.0252-3116.2023.03.003

SERVICE RESEARCH

The Development of a Stratified Scale for Readers in the Perspective of Leisure and its Implications for Reading Promotion Practice

  • Zhu Hongtao ,
  • Ke Qing
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  • School of Information Management, Nanjing University, Nanjing 210023

Received date: 2022-08-22

  Revised date: 2022-12-03

  Online published: 2023-02-24

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Abstract

[Purpose/Significance] Construct a stratified scale of readers in leisure contexts and explore the characteristics and weights of serious leisure readers, which can contribute to the development of high-quality reading promotion practices. [Method/Process] Adopting the theory of the leisure perspective, the initial scale was developed on the basis of literature research and expert evaluation. The scale was purified using item analysis and factor analysis, and then tested for reliability and validity to form a formal scale. Then, through structural equation modelling analysis of the research data validate the applicability and usefulness of the constructed scales. [Result/ Conclusion] Serious leisure readers have six characteristics: durable benefits, strong identification, persistence, personal effort, unique ethos, and career. The empirical study finds that when the measure does not have the above characteristics, it can be judged as a casual leisure reader; when the measure only has the characteristic of durable benefit, it can be judged as a potential serious leisure reader; when the measure has any one or several characteristics other than durable benefit, it can be judged as a serious leisure reader. Finally, the evolutionary path from casual leisure readers to serious leisure readers is proposed in a progressive order of importance according to the characteristics of serious leisure readers.

Key words： SLP; leisure reading; reading promotion; scale development

Cite this article

Zhu Hongtao , Ke Qing . The Development of a Stratified Scale for Readers in the Perspective of Leisure and its Implications for Reading Promotion Practice[J]. Library and Information Service, 2023 , 67(3) : 27 -38 . DOI: 10.13266/j.issn.0252-3116.2023.03.003

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