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2023 , Vol. 67 >Issue 4: 80 - 90

DOI: https://doi.org/10.13266/j.issn.0252-3116.2023.04.008

INFORMATION RESEARCH

Research on the Influence Mechanism of Online Health Rumor Refuting Effect: The Role of Message Framework, Information Source and Topic Involvement

  • Zhao Wenjun ,
  • Sun Li ,
  • Yi Ming
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  • 1 Key Laboratory of Hunan Province for New Retail Virtual Reality Technology, Hunan University of Technology and Business, Changsha 410205;
    2 Changsha Social Laboratory of Artificial Intelligence, Changsha 410205;
    3 School of Information Management, Central China Normal University, Wuhan 430079

Received date: 2022-05-18

  Revised date: 2022-09-18

  Online published: 2023-03-04

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Abstract

[Purpose/Significance] Social media is full of a large number of health rumors, which pose a potential threat to people's life and health. It is beneficial to guide users to make correct health decisions by refuting online health rumors and exploring the internal mechanism that affects their refuting effects.[Method/Process] This study used the intergroup experimental design:2 (Message Framework:narrative vs. non-narrative) × 3 (Information Source:quality source vs. quantity source vs. control group), and 3 (Message Framework:narrative vs. non-narrative vs. control group) × 2 (Topic Involvement:high topic involvement vs. low topic involvement) to explore the influence mechanism of online health rumor refutation effect from three aspects:message framework, information source and topic involvement.[Result/Conclusion] The experimental results show that both narrative and nonnarrative positively affect the effect of online health rumor refuting, and the effect of nonnarrative is greater than narrative. The effect of quantity source and quality source on online health rumor refuting is significantly positive, and the effect of quality source is greater than quantity source. Information sources significantly moderated the effects of narrative and nonnarrative. When the information source was a quantitative source, the narrative had a stronger rumor refuting effect. When the information source is a quality source, the rumor refuting effect of nonnarrative is stronger. The research also found that in the high topic involvement group, the influence of nonnarrative group on rumor refuting effect is significantly higher than the narrative group, but in the low topic involvement group, the influence of narrative and nonnarrative on rumor refuting effect is not significantly different.

Key words： health rumors; message framework; information sources; topic involvement

Cite this article

Zhao Wenjun , Sun Li , Yi Ming . Research on the Influence Mechanism of Online Health Rumor Refuting Effect: The Role of Message Framework, Information Source and Topic Involvement[J]. Library and Information Service, 2023 , 67(4) : 80 -90 . DOI: 10.13266/j.issn.0252-3116.2023.04.008

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