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2023 , Vol. 67 >Issue 16: 76 - 87

DOI: https://doi.org/10.13266/j.issn.0252-3116.2023.16.008

INFORMATION RESEARCH

Research on the Impact of UGC Cross-Platform Delivery on Audience Information Behavior

  • Bi Datian ,
  • Kong Jingyuan ,
  • Mi Yanlin ,
  • Zhang Xue
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  • School of Business and Management, Jilin University, Changchun 130012

Received date: 2023-02-15

  Revised date: 2023-05-27

  Online published: 2023-08-18

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Abstract

[Purpose/Significance] Exploring the characteristics of audience information behavior in the UGC cross-platform delivery situations can reveal patterns of interaction in group information behavior and help inform scientific decisions and guidelines for regulating information behavior. [Method/Process] Based on the video content placed by self-publishers on the Douyin, Kuaishou and Bilibili, a combination of information econometrics and topic modelling was used to measure and theme mine audience information behavior and to explore the impact of UGC cross-platform delivery on audience information behavior. [Result/Conclusion] The results show that there is no direct correlation between audience’s indirect and direct interactions; UGC cross-platform delivery has a direct impact on audience information behavior; UGC cross-platform delivery contexts include the same topics in audience interactions with video contents, but also include various derivative topics.

Key words： user-generated content; UGC cross-platform delivery; audience information behavior; entropy weight method; latent dirichlet allocation

Cite this article

Bi Datian , Kong Jingyuan , Mi Yanlin , Zhang Xue . Research on the Impact of UGC Cross-Platform Delivery on Audience Information Behavior[J]. Library and Information Service, 2023 , 67(16) : 76 -87 . DOI: 10.13266/j.issn.0252-3116.2023.16.008

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