INFORMATION RESEARCH

Exploring the Combination Factors of Rumor Refutal Dissemination Effects on Social Media Platform: A Comparative Analysis Based on Multiple Contexts

  • Yang Renbiao ,
  • Yin Chunxiao
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  • 1 School of Computer and Information Science, Southwest University, Chongqing 400715;
    2 Faculty of Education, Southwest University, Chongqing 400715

Received date: 2023-05-12

  Revised date: 2023-08-06

  Online published: 2024-01-06

Abstract

[Purpose/Significance] As an effective way to deal with rumor dissemination, it is especially important to enhance the rumor refutal dissemination effect. It is affected by multiple factors, and is closely related to the real situation of rumor generation and dissemination. So exploring the combination factors of high dissemination effect of refuting rumor in multiple situations has important theoretical and practical significance. [Method/Process] Starting from the perspective of multiple contexts, this paper collected data related to rumor refutal on microblogs and short videos, and applied the fuzzy set qualitative comparative analysis method (fsQCA) to explore the differences in the combination factors of the high dissemination effect of refuting rumor in different contexts from the dimensions of rumor type, rumor-refuting subject, and rumor-refuting channel, respectively. [Result/Conclusion] It is found that the combination factors of the online rumor refutal dissemination effect has significant differences in different rumor types, rumor-refuting subjects and channels. In addition, the effect of some influencing factors on rumor refutal shows its own features in different contexts, which explains the inconsistent conclusions in the existing studies from different perspective of traditional variance. The main innovations include that it explores the differences in the combination factors of the rumor refutal dissemination effect in multiple contexts, and provides a new theoretical perspective for understanding the inconsistent conclusions in existing studies, and a new way of thinking about the application of the group analysis method.

Cite this article

Yang Renbiao , Yin Chunxiao . Exploring the Combination Factors of Rumor Refutal Dissemination Effects on Social Media Platform: A Comparative Analysis Based on Multiple Contexts[J]. Library and Information Service, 2023 , 67(24) : 72 -84 . DOI: 10.13266/j.issn.0252-3116.2023.24.007

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