INFORMATION RESEARCH

Research on the Influence of Choice Intention for Health Products Under the Value-Attitude-Behavior Model

  • Zhu Linlin ,
  • Li He ,
  • Tian Congmiao ,
  • Tian Zejin
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  • 1 School of Business and Management, Jilin University, Changchun 130012;
    2 School of Information Management and Engineering, Shanghai University of Finance and Economics, Shanghai 200433

Received date: 2023-06-12

  Revised date: 2023-08-18

  Online published: 2024-01-16

Abstract

[Purpose/Significance] The study aims to explore how online reviews and management responses affect the health-related behavior of health products’ choice intention through trust transfer processes. [Method/Process] Based on the value attitude behavior model and trust transfer theory, this paper designed a research model by identifying value elements, attitude elements, and behavior elements. Using online survey methods, it collected a total of 282 valid samples, and conducted hypothesis test. [Result/Conclusion] The empirical results indicate that the information value of online reviews and management responses is positively correlated with cognitive and affective trust in online information, respectively. The study verifies the existence of trust transfer, that is, trust in health products comes from the cognitive and affective trust in online information. The intention to choose health products comes from trust in health products, and the affective trust of online information positively affects the intention to choose health products in both direct and indirect ways.

Cite this article

Zhu Linlin , Li He , Tian Congmiao , Tian Zejin . Research on the Influence of Choice Intention for Health Products Under the Value-Attitude-Behavior Model[J]. Library and Information Service, 2024 , 68(1) : 127 -136 . DOI: 10.13266/j.issn.0252-3116.2024.01.011

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