INFORMATION RESEARCH

Study on the Mechanism of Social Media Users' Irrational Behavior From the Risk Perception in Public Opinion Engagement

  • Liu Xiaoqing ,
  • Deng Chunlin
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  • School of Public Management, Xiangtan University, Xiangtan 411105

Received date: 2023-10-07

  Revised date: 2024-01-16

  Online published: 2024-04-24

Supported by

This work is supported by the National Social Science Foundation of China titled "Research on the emotional experience and guiding mechanism of social media users in major emergencies" (Grant No. 20BTQ105)

Abstract

[Purpose/Significance] This study analyzes the factors contributing to the social media users' irrational behaviors from the risk perception of public opinion engagement and elucidates the relationships between user's cognition, motivation, and behavior to provide a scientific reference for the governance of public opinion risks and the regulation of irrational behaviors among social media users.[Method/Process] Integrating the Risk Information Seeking and Processing Model (RISP), and the Extended Parallel Processing Model (EPPM), this study clarified the linkages and driving paths among the influencing factors of social media users' irrational behavior from the risk perception of public opinion engagement. Then, it constructed a mechanism model of that across four stages:demand triggering, cognitive control, emotional fermentation, and behavioral feedback on the problem solving situation theory.[Result/Conclusion] In response to the social media users' irrational behavior from the risk perception of public opinion engagement, it should carry out some regulations in four aspects:demand guidance, information regulation, emotional reshaping, and technological empowerment, so as to guide users to rationally identify the risk of public opinion and make scientific decisions.

Cite this article

Liu Xiaoqing , Deng Chunlin . Study on the Mechanism of Social Media Users' Irrational Behavior From the Risk Perception in Public Opinion Engagement[J]. Library and Information Service, 2024 , 68(7) : 123 -136 . DOI: 10.13266/j.issn.0252-3116.2024.07.012

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