THEORETICAL STUDY

Peer Effect of Reading Behavior Among Community Residents in China: An Empirical Analysis Based on Chinese General Social Survey (CGSS)

  • Wang Yi ,
  • Zhu Mengdie ,
  • Yang Haiping
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  • School of Information Management, Nanjing University, Nanjing 210023

Received date: 2024-04-17

  Revised date: 2024-08-15

  Online published: 2024-11-09

Abstract

[Purpose/Significance] In the context of the deepening development of the nationwide reading strategy, this paper examines the peer effect of reading behavior to more effectively motivate residents to participate in reading. [Method/Process] To explore the peer effects and mechanisms of reading behavior, this paper constructed a binary Probit model based on CGSS data in 2015, and empirically analyzed the intrinsic correlation between community reading behavior and individual reading behavior. [Result/Conclusion] The study reveals a significant peer effect influencing residents reading behavior. Elderly people, urban residents, individuals with low educated experience, party members, those with higher incomes, and middle-class identification individuals are more sensitive to the peer effect of reading. The increase in frequency of community social interactions and the greater satisfaction with public cultural services can help strengthen the peer effect of resident reading. The increase in frequency of internet use and the heavier workload will significantly weaken it. Based on this, relevant departments should establish a solid foundation for resident reading through scientific top-level design, provide targeted guidance to cover different reading groups, build a bridge for resident reading through advanced community platforms, fully utilize the peer effect, expand the “social multiplier” role of resident reading, promote the in-depth implementation of the national reading strategy, and enable residents to fully enjoy the beauty of reading and the charm of literature.

Cite this article

Wang Yi , Zhu Mengdie , Yang Haiping . Peer Effect of Reading Behavior Among Community Residents in China: An Empirical Analysis Based on Chinese General Social Survey (CGSS)[J]. Library and Information Service, 2024 , 68(21) : 31 -44 . DOI: 10.13266/j.issn.0252-3116.2024.21.003

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