INFORMATION RESEARCH

Research on the Mechanism Influencing Continuous Usage Behavior of Audiobook Platform Users

  • Zhang Kun ,
  • Lü Shuyi ,
  • Wang Jianya ,
  • Li Li
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  • 1 School of Management, Zhengzhou University, Zhengzhou 450001;
    2 School of Management Science and Engineering, Tianjin University of Finance and Economics, Tianjin 300222;
    3 School of Management, Anhui University, Hefei 230601

Received date: 2024-04-08

  Revised date: 2024-09-05

  Online published: 2024-11-25

Supported by

This work is supported by the Young Talent Program of the Science and Technology Think Tank of the China Association for Science and Technology titled “Collaborative Intervention Research on Elderly Digital Avoidance Under the Background of Smart Elderly Care”(Grant No.XMSB20240712030).

Abstract

[Purpose/Significance] Exploring the influencing factors and mechanisms of users’ continuous usage behavior on audiobook platforms can enrich the theoretical system of user behavior research, and provide theoretical reference for the improvement of audiobook platforms. [Method/Process] This paper adopted a procedural grounded theory to conduct coding analysis on interview data, systematically refining the three-level factors influencing user behavior on audiobook platforms. It clarified the “storyline” of the relationship among various categories and constructed a model of factors influencing users’ continuous usage behavior on audiobook platforms, specifically encompassing 7 main categories, 24 basic categories, and 103 initial concepts. [Result/Conclusion] The results indicate that physical and mental disabilities, audiobook platform design, reading experience, usage and switching costs, as well as multi-dimensional information content presentation have direct impacts on users’ continuous usage behavior on audiobook platforms. Additionally, they exert indirect effects through satisfaction. Furthermore, physical and mental disabilities, audiobook platform design, and multi-dimensional information content presentation influence the reading experience. Based on these findings, strategic recommendations for optimizing ecosystem and e services of audiobook platforms are proposed from a supply-side perspective.

Cite this article

Zhang Kun , Lü Shuyi , Wang Jianya , Li Li . Research on the Mechanism Influencing Continuous Usage Behavior of Audiobook Platform Users[J]. Library and Information Service, 2024 , 68(22) : 115 -125 . DOI: 10.13266/j.issn.0252-3116.2024.22.011

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