[Purpose/Significance] Based on the previous survey in 2018 and the current investigation in 2023, this paper analyzes the different changes and development of cultural and creative products in public libraries at home and abroad through longitudinal retrospection and horizontal comparison. Moreover, this paper provides the insightful development ideas of cultural and creative products in Chinese public libraries in the new era. [Method/Process] Through web survey, field research and telephone interviews, this article browsed, classified, and recorded cultural and creative products in public libraries at home and abroad. The intrinsic characteristics of these products were analyzed based on their carrier forms, cultural elements, and creative technique. [Result/Conclusion] Cultural and creative products from foreign public libraries have shown steady development and continuous deepening in creating star products, thematic products creation, creative design and digital empowerment. The products from domestic public libraries have carried out innovative exploration and highlights in the brand construction, thematic series development, carrier form transformation and digital collections expansion. Meanwhile, the products in both domestic and foreign public libraries have similarities and differences in categories, elements, design and form. Through comprehensive analysis, this paper puts forward the following development strategies for cultural and creative products of Chinese public libraries in the new era: exploring unique connotations from collections to develop new and creative product categories, broadening the sources of inspiration for creative symbols to reflect the new glory of product, using a variety of creative design techniques to convey new contexts of ancient and modern culture, focusing on user needs and preferences to promote the new integration of cultural and creative functions, and promoting the integration and innovation of culture and digitization to reproduce the new spirit of traditional culture.
Wang Yi
,
Xiao Tianqing
. Longitudinal Retrospection, Horizontal Comparison and Development Strategies for Cultural and Creative Products in Public Libraries[J]. Library and Information Service, 2025
, 69(1)
: 106
-119
.
DOI: 10.13266/j.issn.0252-3116.2025.01.010
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