RESEARCH PAPERS

Research on the Influence of Algorithm Literacy on Users’ Adoption Behavior of Recommended Information

  • Liu Jia ,
  • Huang Minhao ,
  • Lin Yue ,
  • Li He
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  • School of Business and Management Jilin University, Changchun 130022
Liu Jia,associate professor,PhD,E-mail:95292677@qq.com;Huang Minhao,master candidate;Lin Yue,master candidate;Li He,professor,PhD,doctoral supervisor.

Received date: 2024-06-21

  Revised date: 2024-09-14

  Online published: 2025-03-07

Supported by

This work is supported by National Social Science Fund of China general project titled “Research on the Formation, Measurement, and Cultivation of Public Algorithmic Literacy in the Era of Intelligent Media” (Grant No. 23BTQ087).

Abstract

[Purpose/Significance] This paper explores the key influencing factors and mechanism of algorithm literacy on users’ adoption behavior of recommended information, aiming to provide a theoretical basis and practical guidance for improving the user experience and user adoption of algorithm recommendation. [Method/Process] Based on the FATE model and self-efficacy theory, a theoretical model of the influence of algorithm literacy on users’ adoption behavior of recommended information was constructed, and empirical analyses were conducted with SEM and fsQCA. [Result/Conclusion] The SEM results indicate that algorithm perception and its sub-dimensions, algorithm skills, and algorithm literacy self-efficacy have a significant influence on users’ adoption behavior of recommended information, while the algorithm knowledge does not. The fsQCA analysis reveals 8 configurations that positively affect users’ adoption behavior, indicating that the constituent elements of algorithm literacy need to work synergistically to be effective. Among them, perceived algorithmic transparency, perceived algorithmic fairness, algorithm skills, algorithm knowledge, algorithm literacy self-efficacy, and adoption attitude are the key factors contributing to users’ adoption behavior.

Cite this article

Liu Jia , Huang Minhao , Lin Yue , Li He . Research on the Influence of Algorithm Literacy on Users’ Adoption Behavior of Recommended Information[J]. Library and Information Service, 2025 , 69(5) : 13 -27 . DOI: 10.13266/j.issn.0252-3116.2025.05.002

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