Research on the Impact of User Needs Satisfaction on Sharing Behavior of Intangible Cultural Heritage Short Videos: Take the Secondary Creation Videos of “Devastation and Redemption” as Examples

Wang Na; Han Lutan; Sun Zhuo

doi:10.13266/j.issn.0252-3116.2025.10.009

2025 , Vol. 69 >Issue 10: 97 - 109

DOI: https://doi.org/10.13266/j.issn.0252-3116.2025.10.009

RESEARCH PAPERS

Research on the Impact of User Needs Satisfaction on Sharing Behavior of Intangible Cultural Heritage Short Videos: Take the Secondary Creation Videos of “Devastation and Redemption” as Examples

Wang Na ,
Han Lutan ,
Sun Zhuo

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1 School of Information Management, Zhengzhou University, Zhengzhou 450001;
2 Zhengzhou Data Science Research Center, Zhengzhou 450001

Wang Na, professor, PhD, master supervisor; Han Lutan, master candidate; Sun Zhuo, associate researcher, PhD, corresponding author, E-mail: sunzhuo0519@126.com.

Received date: 2024-06-17

Revised date: 2024-10-22

Online published: 2025-05-16

Supported by

This work is supported by the Henan Province University Humanities and Social Science Research Project titled “Walking Through Henan, Understanding China: A Study on the Construction and Visualization Application of the Cultural Atlas of the Origins of Civilization” (Grant No. 2025-ZZJH-304); and the Zhengzhou University Humanities and Social Sciences Excellent Young Research Team Funding Project titled “Research on the Effectiveness Evaluation of Privacy Risk Governance in Government Open Data” (Grant No. 2023-QNTD-07).

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Abstract

[Purpose/Significance] This study aims to explore the types and satisfaction of user need in intangible cultural heritage (ICH) short video, reveal key points of user focus, and analyze the impact of user need satisfaction on their information sharing behavior. [Method/Process] Initially, comments from the ICH-related secondary creation videos titled “Devastation and Redemption” on Bilibili were collected and categorized into user need types through open coding. Subsequently, a Bert multi-label classification model was utilized to identify the need categories of all comment texts. Secondly, sentiment analysis was applied to classify the emotional tone of the comments, assessing the satisfaction of user needs. Fuzzy-Set Qualitative Comparative Analysis (fsQCA) was then employed to examine the causal relationships and configurational pathways between user need satisfaction and information sharing behavior across different videos. [Result/Conclusion] User needs for ICH short videos can be categorized into three dimensions and seven types: information needs (performer, content quality, thematic selection, and ICH form), emotional needs (emotional resonance and cultural perception), and interaction needs (social interaction). The satisfaction of user needs affects the sharing behavior, with the satisfaction of content quality needs being a necessary condition for influencing user sharing. Additionally, the core conditions influencing user sharing behavior are the satisfaction of content quality needs, emotional resonance needs, social interaction needs, and thematic selection needs.

Key words： short videos of intangible cultural heritage; user needs; multi-label classification; sentiment analysis; fsQCA

Cite this article

Wang Na , Han Lutan , Sun Zhuo . Research on the Impact of User Needs Satisfaction on Sharing Behavior of Intangible Cultural Heritage Short Videos: Take the Secondary Creation Videos of “Devastation and Redemption” as Examples[J]. Library and Information Service, 2025 , 69(10) : 97 -109 . DOI: 10.13266/j.issn.0252-3116.2025.10.009

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