RESEARCH PAPERS

Reflection on the Value of Interaction in Social Digital Reading

  • Xiao Xue ,
  • Cao Yufei
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  • Department of Information Resources Management, Business School, Nankai University, Tianjin 300071
Xiao Xue, Associate Professor, PhD, E-mail: xiaoxue@nankai.edu.cn; Cao Yufei, Doctoral Candidate.

Received date: 2024-11-04

  Revised date: 2025-02-03

  Online published: 2025-09-29

Supported by

This work is supported by the National Social Science Fund of China project titled “Research on the Professionalization Cultivation Model of Reading Promoters” (Grant No. 21BTQ029).

Abstract

[Purpose/Significance] Interaction is one of the core characteristics of social reading, and this study aims to subdivide the types of interactive behaviors, and explore the impact of interaction in social reading on perceived value and behavioral intention from the perspective of readers’ perception, so as to deepen the understanding the value of interaction, and provide suggestions for improving the interactive function design of social reading platforms. [Method/Process] Taking the “WeChat Reading” APP as the representative of the social reading platform, the types of interactive behaviors were subdivided, and a two-stage research was carried out using mixed research methods. It adopted experimental research and interview methods to clarify the characteristics of readers’ interactive behaviors, summarized the dimensions of perceived value in stage one. And it used the questionnaire survey method to conduct an empirical test, and further explored the value of interaction in social reading in stage two. [Result/Conclusion] The perceived value of readers can be subdivided into four dimensions: perceived reading, emotional, social, and functional value. Interactions driven by book review excerpts and interpersonal relationships bring a full range of perceived value to readers, while topic-driven interactions only have a significant impact on perceived emotional and social values. Different dimensions of perceived value have different effects on satisfaction and continuance intention. Accordingly, the interaction of social reading should adhere to the support of reading, and optimize the design of interactive functions from many aspects.

Cite this article

Xiao Xue , Cao Yufei . Reflection on the Value of Interaction in Social Digital Reading[J]. Library and Information Service, 2025 , 69(20) : 52 -65 . DOI: 10.13266/j.issn.0252-3116.2025.20.005

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