Governance Logic and Implications of the Government-Led MyData Personal Data Intermediary Model: An Analysis Based on the “Subject-Data-Environment” Framework

Wang Zhong; Deng Yunan; Feng Haihong

doi:10.13266/j.issn.0252-3116.2025.20.006

2025 , Vol. 69 >Issue 20: 66 - 79

DOI: https://doi.org/10.13266/j.issn.0252-3116.2025.20.006

RESEARCH PAPERS

Governance Logic and Implications of the Government-Led MyData Personal Data Intermediary Model: An Analysis Based on the “Subject-Data-Environment” Framework

Wang Zhong ,
Deng Yunan ,
Feng Haihong

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1 School of Economics, Guangdong University of Technology, Guangzhou 510520;
2 Key Laboratory of Data Governance for Data Economy, Guangdong University of Technology, Guangzhou 510520;
3 Center for Big Data Strategy, Guangdong University of Technology, Guangzhou 510520;
4 Institutes of Science and Development, Chinese Academy of Sciences, Beijing 100190

Wang Zhong, Professor, PhD, Master’s Supervisor; Deng Yunan, Master’s Candidate; Feng Haihong, Research Fellow, PhD, Corresponding Author, E-mail: fenghh@casisd.cn.

Received date: 2024-10-21

Revised date: 2025-01-22

Online published: 2025-09-29

Supported by

This work is supported by the National Social Science Fund of China project titled “Research on Mechanism Design of Privacy Protection for Personal Data Circulation” (Grant No. 21BJL038).

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Abstract

[Purpose/Significance] The MyData personal data intermediary model, as a solution to balance data flow and privacy security, is applied in multiple countries. South Korea has taken the lead in exploring the government-led MyData model and analyzing its governance logic. It can provide a reference for data intermediary governance in China. [Method/Process] A single case study of MyData in South Korea, which is beginning to show results, is used to construct an analytical framework of “subject-data-environment” based on the theory of information ecosystems, and to analyze its governance logic. [Result/Conclusion] Subject governance takes measures such as empowering data subjects, creating and operating non-profit platforms, and strengthening the responsibility of data processors to lay the foundation of circulation legitimacy and safeguard the rights and interests of circulation subjects, thereby alleviating the shortage of data supply. Data governance takes measures to clarify the scope of personal data and promote data standardization to enhance the circulation, compatibility and compliance of data, and to provide a foundation for the supply and demand sides of the circulation of personal data. Environmental governance includes the measures to improve the circulation regulation system, incentivize enterprises to innovate services, build up individuals’ trust, and promote the construction of MyData ecosystem, thereby increasing data demand.

Key words： MyData; personal data intermediary; governance logic; government-led; subject-data-environment; information ecosystem theory

Cite this article

Wang Zhong , Deng Yunan , Feng Haihong . Governance Logic and Implications of the Government-Led MyData Personal Data Intermediary Model: An Analysis Based on the “Subject-Data-Environment” Framework[J]. Library and Information Service, 2025 , 69(20) : 66 -79 . DOI: 10.13266/j.issn.0252-3116.2025.20.006

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