RESEARCH PAPERS

Research on the Driving Force of Public Reading Service Innovation from the Perspective of Interactive Game: A Case Study Based on the “Jinqiao Bookbar” Model in Jianghan District, Wuhan

  • Chen Shixiang ,
  • Wu Yifei
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  • 1 School of Political Science and Public Administration, Wuhan University, Wuhan 430072;
    2 Local Government Public Service lnnovation Research Center, Wuhan University, Wuhan 430072
Chen Shixiang, Professor, PhD, Doctoral Supervisor, E-mail: csxcsx1973@126.com; Wu Yifei, Doctoral Candidate.

Received date: 2024-11-05

  Revised date: 2025-02-12

  Online published: 2025-11-11

Supported by

This work is supported by the project of National Social Science Fund Art Major Bidding of China titled “Research on Chinese Modernization and Innovation of Cultural and Artistic Management System”(Grant No. 24ZD17);Jianghan District Culture and Tourism Bureau Commissioned Project titled “Research on the System Design of Creating a Provincial Public Cultural Service System Demonstration Zone”(Grant No. 1203/250024627).

Abstract

[Purpose/Significance] Institutional innovation is of great significance to open up the “last mile” of national reading and promote the equalization and high-quality development of public reading services. [Method/Process] Through participatory observation of “Jinqiao Book Bar” in Jianghan District, Wuhan City, and interviews with relevant staff, this study introduced the theory of government-market-society interactive game, proposed a subject game analysis framework to analyze the driving process of public reading service innovation. It deeply explored the driving force of institutional innovation, and put forward relevant suggestions for the continuous innovation of the public reading service in the future. [Result/Conclusion] The driving process of public reading service innovation mainly includes three stages, such as demand game, consensus reaching and innovation realization. Each stage is driven by the underlying force, forming a triple progressive institutional innovation mechanism. In short, the multi-game process among the government, the market and the society promotes the expression of institutional demands, the social forces promote the achievement of institutional consensus from participation to integration, and the institutional supply with both rigidity and flexibility helps the realization of institutional innovation. Innovation in the public reading service requires improving the game negotiation mechanism, promoting the deep integration of social forces, and building a full life cycle management system to further promote the high-quality development of public reading and cultural services, and ensure the implementation of the core service concept of “people-oriented”.

Cite this article

Chen Shixiang , Wu Yifei . Research on the Driving Force of Public Reading Service Innovation from the Perspective of Interactive Game: A Case Study Based on the “Jinqiao Bookbar” Model in Jianghan District, Wuhan[J]. Library and Information Service, 2025 , 69(21) : 70 -82 . DOI: 10.13266/j.issn.0252-3116.2025.21.006

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